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Product Description


Join us on a Journey in Pursuit of Good
We embarked on this journey in pursuit of good, determined to build a unique brand of pet treats, produced with healthy novel proteins, that would satisfy needs and upgrade the pet treat category to first class.
Novel Proteins - The Switch to a Healthier Lifestyle
Healthier
Novel Proteins are leaner, with 50% fewer calories and 80% less fat than conventional proteins
Non-Allergenic
Novel proteins allow for variety that minimizes the risk of food-related allergies
Sustainable
Novel Proteins come from more naturally and humanely raised animals as part of a sustainable food system

Bringing Pets the Best From Around the World
We source the best ingredients from the best lands in the world. Every place we choose, farm we select, animal we pick and treat we make – all work in perfect concert. Together, they provide pets and their owners with an experience that is good for dogs, good for people, and good for the plant.
Wetlands Crocodile
These large reptiles produce a remarkably healthy meat, mild flavored and firm in texture. Low in calories, fat and cholesterol it provides high levels of protein – making it a heart-friendly white meat alternative.
Outback Kangaroo
Free roaming Outback Kangaroo from Australia.
Cape Ostrich
The energetic, wide-eyes ostrich is native to the grasslands of South Africa. The meat from these birds is a novel protein, uniquely lean, healthy and very tasty – while posing a low risk of food allergies to pets.
Grassland Venison
There are many species of antelope in South Africa, like Kudu and Springbok. Their rich and gamey novel protein, venison meat, is naturally lean, low in fat and calories yet high in protein and iron.
Roam Slices
Single ingredient treats, carefully processed though our state-of-the-art freeze drying technology. Here, these treats are exposed to a delicate and detailed process that preserves all their flavor and natural nutrients.
Roam Jerky
Jerky for dogs made with limited ingredients, following a chef’s recipe. This pure ingredient panel maintains freshness, minimizes vitamin and amino acid losses, and improves protein quality and digestibility.
Roam Bones
One of a kind bones, smoked to perfection to enhance flavor. Our chews are carefully test and provide a better taste profile than bully sticks.