It's OK, not fabulously strong despite my using a lot of it, doesn't taste bad, and it's not a bad value for the cost.

Good flavor and good price for the amount of coffee you get

I used to buy Coffee Bean Direct, which is an excellent coffee. Prices kept climbing, so I cut costs where I can. After several “duds”, I gave this a shot and it did not disappoint! I always buy Italian roast because it is bold and flavorful but not quite the punch of French roast, so a perfect medium for me. This is as good as Coffee Bean Direct for about $10 less. This has become a subscribe and save for me and I have no intention of canceling it. The resealable bag is just a bonus, as the other brand did not have that feature. I store my coffee beans in the freezer, and a 5-lbs bag lasts me about 3 months making a half pot or more of drip coffee daily. I most definitely recommend this product.

Good coffee at a great price. Very fresh

Light roast has the best flavor profile, IMO. It's barely acidic, less bitter, and smells richer than deeply burnt beans. We use a blender to grind just enough for a week and keep the rest in the sealed bag.We like the White Knight Organic 5 lb for value. Price is more expensive than the $11.99/lb Peruvian organic light roast beans at my local co-op (PCC). But you are paying Amazon for delivery.

Every morning I start the day with an double espresso lugo. This coffee paired with traditional almond biscotti starts my day out perfectly. Although there is no "roasted on" date, it has consistent freshness. It is reasonably priced too. My palate is not particularly refined and I would like to learn more about how time and freshness diminish the beans so my only ask of Fresh Roasted is to include the roasted on date too.

This is my second Fresh Roasted coffee. The first was excellent. When I opened this bag, I wasn’t encouraged that this was a good purchase. It reminded me of stale store bought $1 a pound mass produced coffee. The luxurious cost of this coffee, I feel o should be blown away by it. Like if you buy a Ferrari. If you buy a Ferrari it should drive, feel and smell like a Ferrari, it should not drive, feel and smell like a 1976 Datsun. From the moment I opened the bag I was disappointed. The beans looked like great beans. Like they should have a different smell and I certainly paid a premium for them, I ground them and brewed them up just like I do all the coffees I have tried and reviewed. Something magical happened in between the bag opening and the grinding and then the brewing. The taste was nothing like the smell inside the bag. It was an incredibly flavorful coffee. The end result was a really good cup of joe. This took me by surprise. Ultimately the coffee turned out great and not a waste as I initially thought. 1 star off because a premium coffee carrying a Ferrari price, should not just shock my wallet, it should wow my taste buds and my nose and in that this coffee failed one part of that. Might be better smelling next bag but this one, fell two stars short of perfect. Price, ouch, initial open bag aroma, aye carumba, ultimate taste, great, 3 stars.

Just a bit to strong for my taste

I'm a barista and have used Fresh Roasted in many combinations. Don't think the roast is bad because the tones differ and vary-- this is a mostly Arabica blend with a small percent Robusta for added caffeine, but FRC mixes three different roast levels from medium light to dark to get a unique combination of acid, roast, carmel and nuttiness. Very different and interesting blend. PLENTY strong if you grind and brew it right.Don't laugh, but I read one review on another site that said these are terrible people because "they can't even get the roast color even." The reviewer apparently thought that the blend, having different colors, was a malfunction of the roasting machine, which of course would violate the laws of physics! When you get a PURPOSEFUL balance of roasts like this blend, colors obviously vary due to different levels, from light to Full City + and Espresso, being mixed AFTER roasting, on purpose. I know you know this, but wanted to be sure you didn't see negative stars for these folks for the wrong reason.Because of the lights included and the amount of quality Arabica, I'd recommend a little coarser (say 300 microns) grind than espresso (200) or turkish (100, basically powder). Do NOT grind too coarse (supermarket would be about 1,000 microns) or this will be too weak. A medium fine in a Bialetti Moka pot makes a nice strong brew, full bodied but not bitter. The "roast meter" they show is an average and shows medium on average, but this is plenty full bodied for a very healthy espresso KICK if you like a double or triple, with zero bitterness even when at rocket fuel level, as I like it.I tested the freshness (most beans start to lose flavor after about two to three weeks) and this batch was a little less than a month old. HOWEVER be very careful of buying any beans based on reviews, the reviewers may fail to tell you that age can vary greatly, especially on items using shipping by Amazon, which are first shipped to Amazon by the roaster, then to you. Being near the holidays I got a very nice pretty new batch, and have also done so on Amazon in the past with FRC, as they are a very popular brand and stock moves quickly.NOTE: this review is for the two pounder, NOT the five. I DO NOT recommend getting the 5 unless you use a lot of coffee and it is gone in a week or two. I've also gotten this both on Prime and direct from FRC, and if you get it direct, it is almost always a week or two old at the most.If you want a REALLY outstanding bean, and are willing to do your own roasting (even in a popcorn popper) Amazon has, from time to time, Sumatran green Lintong that is rarer and more expensive than Mandheling (auction last month was $50 for a pound, wholesale) for $10/pound as an add on! It's here at times: . This makes better espresso than Jamaican or Kona.Highly recommended with caveat of rolling the dice on age unless you roast your own! Even so, this is bound to be younger than what you'll get in many stores, and certainly not more than a few weeks old regardless.FRESHNESS NOTE: Many of you have emailed about direct shipments. Although this is a place to review products and not shipping, I MUST say that when I've ordered direct from these folks (via amazon third party seller), the coffee arrives AS FAST as Prime would from Amazon. These are smart folks, and know that specialty coffee buyers know about freshness. I am a great fan of Prime, and MANY vendors are horribly slow, but not these folks, I've always gotten my orders, with free shipping, within a few days when ordering from them, even though I always order through Amazon whether Prime or not. Although I've never said this before, I'm even more confident on freshness when ordering this particular product here FROM the vendor! They say "roasted right before packaging" but not right before shipping, which is nuanced, as we assume it means packaging for shipment to US, but... In this case, I believe them!