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COUNTER CULTURE COFFEE
For over 25 years, Counter Culture Coffee has relentlessly pursued coffee perfection. Our commitment to coffee perfection goes beyond flavor alone. Transparent trading and ethical sourcing are deeply ingrained in our business and every coffee we roast.
- B Corporation
HOLOGRAM x 2
For coffee lovers seeking multidimensional flavor
Hologram is medium-roasted to highlight the coffee beans' natural characteristics while bringing out a rich complexity. Tantalizing notes of ripe fruit and chocolate create a multidimensional flavor experience that’s as complex as it is approachable.
- Two 12 oz bags of whole-bean coffee
- Tasting notes: Fruity, milk chocolate, syrupy
- A medium-roast blend of natural sundried and washed processed coffees
QUALITY
We set the standard for the best coffees by driving innovation at every step of the supply chain.
SUSTAINABILITY
We take action to invest in the environment and people through collaboration, communication, and transparency.
EDUCATION
We cultivate and exchange knowledge to empower people to create extraordinary coffee experiences.
The Perfect Cup, Every Time
YOU BREW YOU
From pour-over to espresso, you can use any brewing method for any coffee. Start with 1 gram of coffee for 17 grams of water for most brewing devices. Experiment with more or less coffee to find the perfect brewing ratio for you!
KEEP IT FRESH
Keep whole-bean coffee in an airtight container, out of direct sunlight and away from heat and moisture.
GRIND IMMEDIATELY BEFORE BREWING
All of our coffees are whole-bean, allowing you to grind the coffee to your desired coarseness while ensuring optimal freshness and flavor.
NOT TOO HOT
Brew with filtered water that is heated to between 195º and 205º Fahrenheit.
The Real Russ
Reviewed in the United States on February 19, 2025
Big Trouble medium roast is a solid medium roast bean. Consistent and mellow. But the Slow Motion Decaf is really aweful. I get that decaf is more challenging to preserve flavors and achieve a real medium roast. Unfortunately, Counter Culture failed on their decaf. It's over roasted, bitter, almost spicy. Very strange flavor. Very difficult to dial in for espresso. I kept trying, thinking I couldn't get it right, but it's just the bean. Just tastes aweful. Maybe I got a bad batch?
Sangye
Reviewed in the United States on January 7, 2025
Lovely roast for a good price with the convenience of Prime -- what's not to love?
daniwarly
Reviewed in the United States on December 30, 2024
This stuff smells delish and tastes awesome- not bitter or burned at all. I went back to basic Starbucks beans after this and it really highlighted how good this stuff is. I hand grind with a grinder and use it in my French press. It’s really good stuff.
SN
Reviewed in the United States on December 28, 2024
We tried other flavors like big trouble and fast forward. They are good, but this one hits the spot with good aroma, mouth feel and the slight blueberry finish. We don’t drink it black, but it tastes good in a latte or cappuccino
jonesparg
Reviewed in the United States on November 5, 2024
Bought this on sale from Amazon Whole Foods (as an add-on treat). But I've long loved this particular roaster and blend, which may vary by season (?) but always seems to include Ethiopian beans. It's a mellow, fragrant, fruity and reliably delicious coffee irrespective of whether it's made in a drip brewer or a stove top mokka pot.
Michael Slattery
Reviewed in the United States on April 9, 2024
I love this coffee and it's my go-to brand and flavor.However, I usually order directly from Counter Culture. When I order direct it's usually been roasted within 4 days of arrival. But after ordering here I was surprised to see it had been roasted 5 months earlier (Dec roast, April arrival). Hologram was significantly less fresh than I'm used to. Instead of smelling awesome, it smelled like cigarettes.Still pretty good flavor overall. I love this coffee and it's fantastic when fresh. I'll order this coffee again but not from this source.
Shelly
Reviewed in the United States on September 1, 2023
My only complaint- I wish the bags were a little bigger, but this coffee is worth it. It has a rich, sweet, velvety profile. Almost a light cocoa / caramel flavor but its very slight and seems to come from the beans. There is no artificial flavoring / alcohol taste like most flavored coffees. There's nothing cheap tasting or cheap smelling about it. Its not bitter or acidic. Its very smooth. Its a perfect all occasion blend. Not too strong, not too light, great for any time of day. A perfect company coffee, or for sitting at the table reading the paper with breakfast. I call it Goldilocks because it really is "just right". I usually always put cream in my coffee, but with this roast I could see skipping it, its that good. I hope they never stop making it.
Brenda
Reviewed in the United States on March 4, 2023
The overall experience with counter culture was great. My coffee shipped when it said it would and got here the earlier of the two possible days listed. Both bags were stamped with a roasted-on date about 5 days prior to their arrival. So, about as long as it took to roast, bag, box and ship it to my door. I don't think it could be any fresher than that without visiting a roastery in person. I do want to note that my order shipped directly from CC and not from Amazon, which is not the case with all variates offered on the amazon. Just something to keep in mind for freshness. Also, the coffee variety used in the blend is also stamped on the bags.I do want to preference this by saying that the roast on both of these is likely lighter than a lot of people are going to be used to if they do not already drink specialty coffee.Of the two "Big Trouble" is my favorite, by a lot too. That surprised me because I tend to prefer darker roasts. I would say this roast, in my experience, is on the lighter side of medium. In a v60 it makes a well-rounded cup that is balanced between body and acid. So, it tastes modern with a hint of nostalgia. This is the cup of coffee I wish I could get served in every local diner. It could easily become my daily driver, so to speak. These flavors remain the same in the Aeropress but are slightly muted.As for "Fourty-Six" it is a bit different. Smokey and fuller in taste, which I like, but there is slight floral aftertaste which isn't my preference. Don't get me wrong, it is a good cup of coffee, but it misses the mark for me personally. I'd definitely recommend it to others who like that sort of taste. While listed as a dark roast I'd say it is on the side of medium-dark. It has the characteristics of a dark roast in flavor, though.For reference I use a Timemore C2 as my grinder and a V60 using the 4:6 method for my daily cup. I find that I like 18 clicks. I'd say this is closer to medium than a medium-fine grind.Anyway, I'll be trying more varieties.
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