As huge as the box was, I was expecting a lot more hassle getting this set up and figuring out how to use it than it actually was. Truth be told, it actually was easy. The first thing to note is it will be a lot easier to take the actual unit out of the box if you have someone helping you. It is pretty big but the UPS guy got it to front door by himself so it is doable if you don't have help.Second - before you get it all plugged in and set into place like you want it, turn it around and take a screenshot of the writing on the back in the bottom right-hand corner. That has a password that you'll need during the registration process later.Other than that, it really is pretty much plug and play. Shake the black cartridge, then put all 4 in. Have it find your network and then set up the app on your phone and in a matter of minutes you can print something out.It's actually the app that I didn't find as intuitive but I'll figure that out later. I really did get something printed on the fabric roll within minutes of getting it set up and the quality is great. I printed out a picture of a family member (so maybe I'll make this test run into a pillow with their face on it!) and the details are super clear and concise.Setting up the fabric roll was also easy. They do run a test on actual paper first but since I already have a perfectly good printer/scanner/copier/fax from another major brand, I'm going to use this just for fabric printing. The cool thing is that while the width is limited to the width of the roll, the length is determined only by your project.I live near a store that sells Brother products so I can probably get refills on the ink and paper locally. But if not, Brother does have a JIT program to ship ink refills to the house as needed. I may end up doing that for the ink and buying the fabric rolls locally.This is a great idea for not just printing pictures (like for a memory quilt or tote bag) but you can also scan in designs to print fabric to make pretty much anything out of it. There are a gazillion options to use on this and I feel like I'm just getting started.

I couldn't decided between three stars or four stars on this because it technically does do everything it advertises and in terms of a tabloid sized printer, it's fast and produces great quality.My issue is that at $800, this is really expensive for an 11x17" printer and given Brother's reputation in the cutting, sewing, stitching space, I expected more from their fabric printer.First, what I like. Setup on this printer was very quick and easy. I went with wireless and it only took a few minutes. I was up and printing in about 20 minutes from wrestling this massive thing out of a box. My first print had some vertical lines and there was a simple easy process to do some test prints and the calibration offered in that process cleared it right up. They're similar to the horizontal lines you might be used to sometimes getting with regular inject printers but the way this printer works, 8.5x11" prints go through the printer sideways.Printing is fast and consistent and I've yet to experience any kind of paper jam at either the A4 or A3 sizes and the cartridges are large so they should last a while.Now what i'm not liking: This thing takes cartridges. For a printer in this price range, it seems crazy to buy cartridges to fill it, even more-so when during the setup it notifies you that it is filling up internal "reservoirs" with the ink from the cartridges. If this is a tank based inkjet printer, why have cartridges? The cartridges themselves are even made of clear plastic so you can see they're just oddly shaped containers with the liquid swirling around. Best i can tell, this is a draconian way of controlling how you get your ink and what can be used in this printer. Instead of a bottle with 2-3x the amount of ink for about $10, you'll pay $25 per color (except for black which is a little larger and more expensive) for the cartridge version. They make XL versions that have a little more for a little more money but it still seems like a pretty bad deal. When you buy a cheap printer and they make it up on the ink cartridges, it sort of makes sense to me but again, this is an $800 printer.As a fabric printer, I also consider this a pretty big fail. it only works with one type of material that is sold specifically by Brother and costs about $80 for 5 yards. It's super thin and mounted to paper on a roll that feeds through the printer basically like paper. It has a cutting feature that slices it pretty well, the quality comes out pretty good and it's nearly as fast as paper but given the serous limitations as to what it can print, the limits to what that material can be used for and the cost of it, it really makes this feature seem like more of a novelty than a major selling point.And that's kind of a problem when it is in fact, the major selling point of this massive printer. Brother need only discontinue production of a single consumable which is only manufactured for this single printer to have the marquee feature become completely worthless.At the end of the day, I think this is a really great printer but at the price point, I'm not convinced that's enough. You can get larger format printers with cheaper consumables from reputable printer companies for a lot less. The main feature that potentially justifies the price just doesn't seem good enough to me to position this the way Brother is trying to.If they had a stronger ecosystem with more material options and the prices were more reasonable, I'd feel a lot more comfortable with this for that purpose but as-is, I don't feel like there's a lot of commitment from Brother for this product which is something I'd consider if i were you in thinking about committing with my money.It is still a great printer though and it uses a cartridge type used by a few other of their printers so on that end, I think mine will have a long life as a fast high quality paper printer, if nothing else.